Reducing Churn
Churn is when subscribers cancel or stop paying. These steps can help reduce churn.
Fix Payment Issues
- Retry failed payments
- Notify customers
- Let customers update cards easily
Make It Easy to Manage Subscriptions
Customers should be able to:
- update payment method
- change plan
- cancel (if you allow it)
Ask Why They’re Leaving
If you collect cancellation reasons, you can improve your product.
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