Back to Subscriptions
Subscriptions

Reducing Churn

Ways to reduce cancellations and recover failed payments.

6 min readUpdated: 2/10/2026

Reducing Churn

Churn is when subscribers cancel or stop paying. These steps can help reduce churn.

Fix Payment Issues

  • Retry failed payments
  • Notify customers
  • Let customers update cards easily

Make It Easy to Manage Subscriptions

Customers should be able to:

  • update payment method
  • change plan
  • cancel (if you allow it)

Ask Why They’re Leaving

If you collect cancellation reasons, you can improve your product.


Related Articles:

churn
dunning
retention
retries

Was this article helpful?

Still need help?

Our support team is available 24/7 to assist you.